3D PRODUCT RENDERING SERVICES
What is 3D Product Rendering?
3D product rendering or 3d product visualization is a modern-day alternative to photography that has been taken up by industries and manufacturers to create digital recreations of original products. It is the creative visualization of products even before they are manufactured. This provides a better design notion for a much efficient production and manufacturing of the product.
It also affects the marketing procedure of the products. Conventionally, for marketing purposes, an individual needs a sample piece or a prototype of the original product to approach others in the market, which is quite a haphazard and ancient way of marketing. Previously, photographs of manufactured products were used for marketing purposes, which meant that the team had to wait till the product was manufactured or the prototype was ready. 3D rendering diminishes this problem. It creates a digital sample of a product even before it has been made, and covers the whole process of making a prototype and getting it clicked by a professional photographer in a single step, which earlier would take a lot of valuable time.
Applications of 3d Rendering in Real World
Due to the rich amount of details and complex visual information it can transfer, 3D rendering has suddenly taken up pace today. While it began its journey from TV production, filmmaking, game development etc. 3D rendering has now spread its branches across various industries like:
i) Real estate — Offering 3D home tours to eventual customers has helped the real estate industry a great deal. The customers can understand even the minor details.4
ii) Medical Imaging
iii) Architecture and Automobile industry — preparation of real-world models based on the specific needs before the production
iv) Retail — To showcase the products on eCommerce shopping websites which are appealing than those dull photographs.
v) Aeronautics — To create the prototypes of different proposals
vi) Engineering
Advantages of 3D Product Rendering
What is so special in this 3D product rendering that more and more manufacturers and industries are moving towards it. The growth of the 3D rendering industry has been immense in previous years. Some of the advantages that have made 3D product rendering technology so popular among the masses are:
1. 3D rendering allows the users to test the products for different variations. For example, it allows them to test whether the product looks good in white or in black. It provides a higher level of flexibility in choosing and analyzing colours, textures, backgrounds, opacity and many other aspects. Think of how difficult this would be with photography. New prototype development for every variation which adds up to the overhead costs.
2. The biggest advantage of the 3D rendering process is its efficiency and cost-effectiveness. It doesn’t require any before-hand prototypes and supports prototyping and development processes simultaneously. This makes 3D rendering a much better practice over Photography which requires the creation of an initial prototype that too with different variations, then set up the shooting locations for clicking the photographs.
3. The marketing team is at the very centre of the ones getting the benefits from 3D rendering. They can depict a huge variety of products with different variations, in the environments the clients want to see. This again saves overheads as there is no need for setting up the setups every time for a different environment.
4. Comparisons are a lot easier with 3D rendering. With photography, the results can significantly change with difference in lightings, contrasts or positions but with 3D renders, the same output can be replicated with a difference in resolutions, backgrounds and lighting. 3D rendering allows a better description of the internal components of the product depicting their quality and functioning paving a better marketing campaign.
5. Modern rendering software has realistic features such as real-life camera-like settings which allow us to change various aspects of the render like exposure, angles, background blur, depth of field etc. This caters a better real-word depiction of products showcasing their features and capabilities.
6. Optimisations and corrections in the product renders can be done comparatively easier than Photography. A bit of tweaking in the design can be done quickly but on the contrary, corrections in photographs require the setup of shooting equipment again which is a very cumbersome experience.
Do you need 3D Product Rendering Services?
The simple question that arises here is that does your business even require 3D product rendering services? For all the benefits 3D rendering provides, is that even needed?
1. Improvement in deals — Do you want to improve your business deals? Everyone wants. With the 3D rendering techniques, provide your business with a scope of improvement. With better 3D prototypes on display, your future clients would surely not think again while signing the next deal.
2. Better perceptions of the model — If your product prototype lacks the charm to attract new clients, you need to move towards 3D rendering which allows you to manipulate the renders according to your needs, which the clicked photographs don’t allow you to. So, for better perceptions of your products, try 3D modelling.
3. Reducing overhead expenditure — Additional photographs for modifications in prototypes, setups for the shooting of the products and such things add up to the overhead expenses, which can upset the overall budget of your project. Minor modifications in 3D renders have almost negligible costs.
4. Want better engagement — If your products or prototypes do not get enough sponsors or clients, it might be some problem you have to look forward to. Nowadays, photographs do not get enough engagements of people. With 3D renders, you can animate your products that are surely more attractive and appealing.
How it all works?
Step 1: Understanding the vision of the client
Firstly, send all the necessary information such as the CAD drawings, sketches, or any reference images that may be associated with a project. Do provide a brief description of all the things you are sending so that the company can have a better understanding.
Step 2: Analyzing the needs of the project
Then, they study the requirements of the project, the materials and textures that the render would require. This stage helps to understand the various other aspects like roughness, opacity and colours of the renders.
Step 3: Starting the project
After all, working on the project based on information provided starts. After the completion, a draft is sent for crucial feedback. This would be quite essential as it would help to know whether some tweaking is required or not.
Step 4: Refining
Some refining is done in this stage. Mostly, there are minor shortcomings are there such as colour refinement. Most changes can be made independently, so this stage is quite quick.
Step 5: Mission accomplished
The final 3D render of the product is delivered in full resolution for spreading it all around on the web, print etc. and just wait to see the business scale up.
3D Product Rendering certainly has the potential to turn the tables upside down in every industry. Better illustrations cater to a better sales record and a cost-effective nature of them is what has made 3D rendering techniques so popular.
